For nonprofits and associations, member engagement is the foundation that drives impact and promotes sustainability.
From fostering deeper connections to ensuring continuous support, interested and involved constituents are crucial to accomplishing organizational goals and missions. Sage Intacct is a robust financial management solution that goes beyond numbers to enhance the membership experience in multifaceted ways. In this article, we will explore the value of member engagement and how Sage Intacct can help your nonprofit or association achieve it.
Why should you focus on member engagement?
Successful member engagement leads to some important advantages and if you don’t have a plan in place, you risk losing both new and established supporters.
Here are three big benefits you stand to gain from a strategic engagement effort:
- Greater retention: When members feel connected, valued, and involved, they are more likely to renew their memberships and remain active participants. This stability not only ensures a consistent revenue stream but also fosters a sense of community and continuity within the organization.
- Increased loyalty: Keeping existing members costs much less than finding new ones, so be sure you’re taking the right steps to ensure their loyalty.Engaged members not only stay longer but also become advocates for the organization. This kind of word-of-mouth promotion is invaluable for growth and sustainability.
- Improved relevancy: It’s important to deliver the right message at the right time to your members. By designing personalized experiences based on behavioral data, you can provide relevant content to address specific pain points and needs. This results in more informed members who are confident they joined the right organization. Potential members also will benefit by learning about possible solutions for their problems through a deeply personalized and relevant experience.
Sage Intacct creates the perfect backdrop to support greater member engagement:
1. Get a bird’s eye view.
Sage Intacct consolidates member data into a unified platform, providing a comprehensive view of interactions, donations, and preferences. This holistic view enables organizations to tailor engagement strategies based on member histories and interests.
2. Deliver anytime, anywhere connection.
In our fast-paced world, people are always on the move. Sage Intacct’s mobile accessibility ensures that your constituents can always interact with your organization, wherever they may be. From checking event logistics to monitoring project progress, this on-the-go connection enhances the overall member experience.
3. Say goodbye to murky financials.
Clear, accurate financial reporting is the foundation for trust among members. Sage Intacct’s robust reporting tools provide real-time visibility into financial health, expenditure breakdowns, and fund allocations, fostering transparency and accountability.
4. Support growth through scalability.
As an organization’s membership base expands, Sage Intacct scales with ease. Its cloud-based infrastructure readily supports growing organizations, adapting to increased transaction volumes and member data without compromising performance.
5. Make informed strategic decisions.
Sage Intacct’s real-time reporting capabilities empower leadership to make smart, data-driven choices. When members see that strategic decisions are being made based on accurate, up-to-date information, it instills confidence and reinforces their commitment.
Sage Intacct isn’t just a financial management tool—it’s a catalyst for fostering meaningful relationships and driving sustainable growth for nonprofits and associations. By leveraging its capabilities, organizations like yours can elevate member engagement to amplify your impact.
Ready to increase member engagement and propel your mission forward? Intuitive Business Concepts will help you leverage technology to boost member loyalty, drive retention, and create exceptional member experiences. Contact us to get started!
About IBC: At IBC, we have a deep understanding of the critical business needs and processes specific to associations, non-profits, and unions. We ‘get’ your culture, your goals, and what drives you, too. Focused exclusively on and dedicated to delivering the most effective AMS, LMS, and Cloud Financial Software for our clients, we’re well-versed in identifying and applying the integration techniques that will save you time and money. Since 2001, our cutting-edge products, unparalleled responsiveness, and award-winning services have helped organizations like yours increase their operational and financial performance by leveraging best practices and proven solutions. For more information about IBC, please visit the website at www.ibconcepts.com or call 443.603.0215.
